Social media allows us to showcase the personality and services of your practice in an informal setting—this allows you to build relationships among your ideal patient base. We do this by posting videos, photos, messages, blog article links and other items to drive patients into your office. We can use demographics to target your preferred cases such as geographic regions, education levels, urban or suburban residents, men, women, professions, age groups, affluent households and more.
The versatility of Facebook’s advertising enables us to target your prospective new patients in a very precise fashion. As a result, we can run limited tests of your ads or offers, determine which ones are the most successful, and then broaden the audience for those messages. This is how we bring the greatest number of people through your door at the lowest cost.
Facebook also offers a rich variety of ad types. Here are some of the most well-known ones and ways we can utilize them:
Facebook is the perfect place to run image-based ads for larger cosmetic treatments such as orthodontics, smile makeovers, and veneers.
We encourage our clients to record short testimonials from patients or an invitation to take advantage of a special offer, all in video format. We’ll guide you through the process.
We can create special ads in a story format to showcase your services or the benefits of your care.
With Messenger ads, we can send text and image ads right to a prospect’s smartphone.
We know Facebook and how to make it work for you. It all starts with a marketing consultation. Give us a call.
Plenty of your prospective new patients are online so that’s where your message needs to appear. We cover the most vital social media including Instagram.
With Instagram’s emphasis on visual content, we focus on showing images and short videos that drive interest and convert. From images showing patient results to short videos featuring patient testimonials, doctor interviews, or your brand story, we will work out the right ad-creatives that will drive new patients into your office.
The best place to start is with a free marketing consultation. Give us a call.
Social media marketing starts with a marketing consultation to determine the services and features that would work best for your practice. Give us a call and let’s take a look together.
XPRESS INC is a direct mail and marketing company focusing on small to medium business marketing strategies with a niche in dentists and dental specialists.
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