Your Full-Service Marketing Agency

for Growing Dental Practices


Marketing

Made Simple

We Focus On What Actually Grows Your Practice

Who We Are

We’re not here to impress you with marketing fluff.

We’re here to grow practices with strategy that makes sense, results you can see, and a team you can actually talk to. We’ve been in the dental marketing space for nearly two decades. We’ve built campaigns that delivered. We’ve rebuilt what other agencies broke. And we’ve done it all without gimmicks, guesswork, or ghosting our clients.


We’re clear. We’re consistent. We’re creative when it counts. And we own the results.

Who We Are

We’re not here to impress you with marketing fluff.


We’re a full-service marketing agency built to grow dental practices the right way.


We’re here to grow practices with strategy that makes sense, results you can see, and a team you can actually talk to. We’ve been in the dental marketing space for nearly two decades. We’ve built campaigns that delivered. We’ve rebuilt what other agencies broke. And we’ve done it all without gimmicks, guesswork, or ghosting our clients.


We’re clear. We’re consistent. We’re creative when it counts. And we own the results.

Effective Marketing

Backed by Numbers

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Websites Launched
$ 0 M
Managed Ad Spend
0 M
Marketing Pieces Mailed
0 M
Leads Generated
0
Years of Experience
0 %
Client Retention

Trusted Partnerships That

Power Us

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Watch Our Video

Who We Are

We’re not here to impress you with marketing fluff.

We’re here to grow practices with strategy that makes sense, results you can see, and a team you can actually talk to. We’ve been in the dental marketing space for nearly two decades. We’ve built campaigns that delivered. We’ve rebuilt what other agencies broke. And we’ve done it all without gimmicks, guesswork, or ghosting our clients.


We’re clear. We’re consistent. We’re creative when it counts. And we own the results.

Who We Serve

We specialize in helping dental practices grow with clear strategies and proven systems. While we have extensive experience in the dental industry, our approach works just as effectively for practices at different stages of their marketing journey.


Our Clients Typically Include:

  • Read More

    Our Clients Typically Include:


    • Dental practices (solo and multi-doctor).

    • Small to mid-sized businesses outside of dental.

    • Owners focused on steady, measurable growth.

    What They Have in Common:


    • They’re tired of marketing fluff and confusing advice.

    • They want to underst.

    • They care about leads, customers, and revenue.

    • They want one accountable partner—not multiple vendors.

    We don’t believe in one-size-fits-all marketing or forcing services you don’t need. Whether it’s a website, SEO, direct mail, or a full growth strategy, our goal is simple: make marketing easier and help your business grow.

What They Have in Common:


  • They want a results-driven approach, not generic marketing advice.


  • They care about attracting more patients, improving retention, and increasing revenue.


  • They prefer working with one accountable partner who truly understands their needs.


  • They’re looking for customized solutions that work for their specific practice, not a one-size-fits-all approach.


Whether it’s SEO, paid ads, direct mail, or a full growth strategy, our goal is simple: make marketing easier and help your practice grow.

Four people smiling in a well-lit room, possibly a formal event. Two men wear suits, one a patterned tie. A woman has a necklace, wearing a dark top.
Two men pose smiling for a photo in a brightly lit hallway.

Connecting with Clients at Industry-Leading Dental Events

Who We Serve

We specialize in helping dental practices grow with clear strategies and proven systems. While we have extensive experience in the dental industry, our approach works just as effectively for practices at different stages of their marketing journey.


Our Clients Typically Include:

  • New Practices Just Getting Started with Marketing

    Dental practices that have never done marketing and need guidance on building a patient base.


    Practices looking for a solid foundation in marketing to drive growth.

  • Practices That Tried Marketing But Didn't See Results

    Dental practices that have invested in marketing but haven’t seen the desired returns.


    Practices looking for a fresh approach with strategies that deliver measurable results.

  • Established Practices Ready to Scale Beyond Referrals

    Dental practices that have relied on word-of-mouth referrals and are now ready to scale their marketing efforts.


    Practices looking to tap into new channels to attract more patients.

  • Read More

    Our Clients Typically Include:


    • Dental practices (solo and multi-doctor).

    • Small to mid-sized businesses outside of dental.

    • Owners focused on steady, measurable growth.

    What They Have in Common:


    • They’re tired of marketing fluff and confusing advice.

    • They want to underst.

    • They care about leads, customers, and revenue.

    • They want one accountable partner—not multiple vendors.

    We don’t believe in one-size-fits-all marketing or forcing services you don’t need. Whether it’s a website, SEO, direct mail, or a full growth strategy, our goal is simple: make marketing easier and help your business grow.

Building Strong Relationships with Our Clients

Four people smiling in a well-lit room, possibly a formal event. Two men wear suits, one a patterned tie. A woman has a necklace, wearing a dark top.
Two men pose smiling for a photo in a brightly lit hallway.

Our Core

Marketing Services

From custom websites and SEO to paid ads and print, we offer everything you need to attract, convert, and grow.

Dentist website on three devices: desktop, tablet, and phone. Dedicated Family Dentistry with blue and white accents.

Custom Website

Professional, high-performing websites built to convert visitors into leads.

SEO

Local and Organic SEO built to help customers find you, trust you, and choose you.

Paid Ads

Paid ads focused on qualified leads and

measurable results.

Printing & Mailing

Direct mail campaigns built to drive attention, response,

and results.

Hear It Straight From Our Clients

Natalie Michelson –

Dental Arts

Founder, 6-Practice Dental Group

  • Read Their Testimonial

    "We have five locations, soon to be six, and Xpress Promotion has been amazing in helping us manage our growth. One of my favorite things is our new mover postcards. They take care of everything—getting the list of people who’ve moved into each area, sending the postcards—and we don’t have to worry about a thing.


    As we expand and open new locations, Xpress helps us generate postcards that fuel the schedule from day one. We send them out weeks before opening so we know the word is out. They also help with design, like creating logos or getting high-res files when we need them, and they even coordinate with local companies we work with.


    Xpress is great at making sure everything aligns. If we send over files from a local TV ad, they collaborate with our mailers to create a cohesive marketing message. Everything looks like it’s coming from one place, even when it’s not.


    We love working with Julie. She’s super responsive and always ready to make tweaks to designs based on our feedback. It’s always an easy process with her. As we’re growing and doing more local TV and radio marketing, Xpress helps us ensure that all our materials match and present a unified message.


    I highly recommend working with Xpress. Go visit my friends Hans, Shawn, Brice, and Julie. The whole team is welcoming, responsive, and they even answer texts on weekends. They go above and beyond for us, and they’re always there to help with anything we need."

Dr. Rohit Patel –

Putnam Bright Smile

Lead Dentist & Owner of 3 Offices

  • Read Their Testimonial

    "We've been working with Xpress Promotion for the last 3 to 4 years, and the results have been phenomenal. Our presence on the web and on social media is incredible, and the success rate has been tremendous. We've gained tons of leads and new patients, which has made a huge impact.


    If you want results, go to Xpress Promotion. Don’t look anywhere else—they are the go-to company for social media and promotional marketing. They offer a complete package that covers everything: your mailings, your website, social media, and more, all under one roof. Yes, go for it!"

Dr. Munther Salem –

Ivanhoe Dental Group

Lead Dentist & Co-Owner of 2 Offices

  • Read Their Testimonial

    "Every time I talk to you guys, there’s always something new I learn about SEO, websites, and marketing. You’re super real with me, and it feels like we have a friendship where I can be open. If something’s working or not working, we’re able to discuss it honestly, and I really appreciate that. If something’s off, I know I can reach out, and you’re always receptive and genuinely care about my business.


    We’ve worked with other marketing companies before, but they always overpromise and underdeliver. What I love about you guys is that you don’t make unrealistic promises. You build a strategy, knowing it’s not a one-size-fits-all. Some things work, some things don’t, and that’s okay.


    Everybody at Xpress is fantastic, but I want to give a special shoutout to Shawn. He’s got a lot of experience in dental marketing, and that’s huge. Working with a company that truly understands the ins and outs of running a dental practice makes all the difference. Shawn’s experience in a dental office allows him to empathize with my needs, and that’s something other marketing agencies just can’t offer."

Real Team,

Real Results

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Hans Hillestad

CEO & Co-Founder

Hans Hillestad is the co-founder of Xpress INC, which started as a direct mail company in 2005. With years of experience helping hundreds of businesses grow, Hans has built a reputation for his honest, results-driven approach to marketing.


Shawn Kimmel

COO & Co-Founder

Shawn Kimmel is co-founder of Xpress INC, where he and his partner, Hans, built a marketing agency focused on delivering personalized solutions to small businesses and healthcare practitioners, with a strong focus on dental marketing.

Man in black shirt and pants leaning against a white surface, arms crossed.

Hans Hillestad

CEO & Co-Founder

Hans Hillestad is the co-founder of Xpress INC, which started as a direct mail company in 2005. With years of experience helping hundreds of businesses grow, Hans has built a reputation for his honest, results-driven approach to marketing.


Shawn Kimmel

COO & Co-Founder

Shawn Kimmel is co-founder of Xpress INC, where he and his partner, Hans, built a marketing agency focused on delivering personalized solutions to small businesses and healthcare practitioners, with a strong focus on dental marketing.

The Results Speak for Themselves

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650

Websites Launched

Telephone icon with speech bubble.

60.6K

Phone calls generated this year

Computer screen with dollar coin icon and cursor.

$2.53M

Ad Spend under Management

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6,530

SEO Optimized Pages

Envelope with megaphone, promoting email marketing.

26.2M

Marketing Mailers Mailed

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95%

Client Retention

Proven Results Across the U.S.

The Results Speak for Themselves

Website icon, browser window with a globe and cursor.

300+

Websites Launched

Phone with speech bubble icon.

1.5M

Leads Generated

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$90M

Managed Ad Spend

20

Years of Experience

Envelope with megaphone, indicating announcements or email marketing.

26.2M

Mail Pieces Delivered

A person inside a circular arrow, suggesting a cycle or process involving people.

95%

Client Retention

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Marketing Insights

From Our Founders

Need a Marketing Strategy

That Delivers Results?

Let’s discuss how our tailored marketing strategies can help your business grow.