SEO
What is Search Engine Optimization (SEO)?
When we talk about search engines we are referring to the big search engines, like Google, Bing and Yahoo! They have certain rules to determine if a website is valid, authoritative and valuable for a visitor. This determination is what decides where you
RANK
under certain
KEY
WORDS on those search engines. Not surprising, as the world of online media matures, these rules change more frequently than you might imagine. We keep up with these changes for you.
Google Business Profile - AKA Google My Business
Google Business Profile (formerly known as Google My Business) is a tool that allows businesses to manage their online presence across Google, including Google Maps and Google Search. By creating and verifying a Google Business Profile, businesses can provide accurate information about their business, such as their address, phone number, website, and hours of operation. They can also respond to customer reviews, upload photos, and post updates to keep their customers informed. Having a well-optimized Google Business Profile can improve a business's online visibility, increase customer engagement, and drive more traffic to their website.
Local SEO
Local SEO is the practice of optimizing a website to rank higher in local search engine results pages (SERPs). This type of SEO is particularly important for businesses with physical locations or those that serve specific local areas. Local SEO involves a variety of strategies, including optimizing the website's content for local keywords, building high-quality local backlinks, and creating and optimizing local business listings on directories like Google My Business. By implementing these strategies, businesses can improve their online visibility in local searches, attract more local customers, and ultimately increase their revenue.
Keyword Research
Keyword research is important for SEO because it helps businesses identify the words and phrases that their target audience is using to search for products, services, or information related to their business. By using these keywords strategically in their content and optimizing their website for them, businesses can improve their visibility in search engine results pages (SERPs) and attract more organic traffic to their website. Keyword research also helps businesses understand their competition and identify opportunities to differentiate themselves and stand out in their industry. Overall, effective keyword research is a crucial component of any successful SEO strategy.
Backlinks
Backlinks are an important aspect of SEO as they signal to search engines that other websites consider your content to be valuable and relevant. A backlink is a link from one website to another, and search engines use them to evaluate the authority and quality of a webpage. The more high-quality backlinks a webpage has, the more likely it is to rank higher in search engine results pages (SERPs). However, it's important to note that not all backlinks are created equal - search engines also consider the relevance and authority of the linking website when evaluating the impact of backlinks on SEO.
Citations
Citations are an important aspect of SEO as they help search engines understand the authority and relevance of a webpage. A citation is a mention of your business name, address, and phone number (NAP) on other websites, which helps establish credibility and trustworthiness. Search engines use these mentions as a signal of the quality and authority of your website, which can positively impact your search engine rankings. It's important to ensure that your NAP information is consistent and accurate across all citations to maximize their SEO benefits.
Harnessing Organic Search
When a website follows all these rules and stays updated through time, it is optimized to work with these search engines. Then, when people in your community search for a “dentist near me” or “cosmetic dentistry,” your website is more likely to appear.
When online users find you in their search results, that’s an
organic search.
They didn’t respond to an ad, they arrived on your site as a natural result of their search. We know just how to use all these rules to your advantage to get you the best results at the lowest cost.
Written and Video BLOGS
There are three ways a blog can drive more traffic to your website and your practice. We leverage all three ways when we create blog articles for our clients. Also, Adding video to your website is a great way to keep your content updated and fresh. Not only does this help with Google's search engine, but it improves the user experience.
Need to add a blog to your website? Just call to get started.
Lasting Benefits
When you build a website with all the qualities big search engines are looking for, it’s a permanent piece of advertising that works for you, day in and day out, month after month. An SEO-optimized site brings visitors to your website who are looking for your services in your neighborhood.
Ready to talk about an SEO-optimized website? Call us so we can get started right away.
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